Shannon Shroyer

Shannon joins Matchstick with a very atypical background for VC. She majored in ballet at Indiana University and danced professionally for a series of prestigious ballet companies across the country. After hanging up her pointe shoes Shannon earned a graduate degree in art business at Sotheby’s Institute. She credits her introduction to the excitement of startups to her time at UOVO where she helped grow a fine art storage and logistics startup into the leading company in the industry world-wide. After an extended excursion to Europe where she spent time volunteering to provide aid to refugees, she and her husband moved to Minneapolis after spending the previous eight years in Brooklyn. She then managed a global team at Techstars where she met Ryan and Natty.

When Shannon’s not working, you can find her outside, probably at the beach, or soaking up all things in the arts! She loves going to the theatre, seeing ballets and visiting museums. Shannon is a self proclaimed food and wine enthusiast. Her and her husband, Matt, are currently chasing around their toddler and loving exploring the world through his eyes.